Banner Graphic, Greencastle, Putnam County, 9 October 1973 — Page 4

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It Takes A Little Doubletalk

Business Mirror

By HAL BOYLE NEW YORK. (AP> — Everybody learns at least two languages in his life, whether he realizes it or not. And if he picks up a foreign language, too, that makes three. The first language anyone usually learns is the language the people speak where he spends his childhood. Here the native language, of course is American, an offshoot largely of the English language. The child learns American here because he needs a language in which to say what he is thinking. As he grows older and less truthful, however, he finds he needs a second language in which he can say something — but not at all what he is really thinking. Slowly picking his way, often by himself, he evolves that necessary second language — double talk. This is usually a mirror image of his native language. Thus if you were born in New York, you’d learn American

double talk; in Paris, French double talk; in Minsk, Russian double talk. So, while its accent may be national or even provincial, double talk is international, for the need for it arises wherever hypocrisy exists, and hypocrisy, common sense tells us, exists in every land containing human beings more than 4 years old. The more skillful you become at this second language — double talk — the abler you should be at getting what you want from human society. So it will pay you to learn it early and study it well all your life Iona. For the benefit of the beginner, here are a few common examples of double talk. In each case, the double talk used by the speaker is in quotes, followed by what he really was thinking: “I’d rather be right than president of this corporation.” — Anyway, as senior vice president I’ll probably live longer. “I have just begun to fight.” — If we don’t start winning

soon, we’d better start getting this ship to hell out of here. “England expects every* man to do his duty.” Otherwise, it’ll be a long swim home for him — or 20 years in the brig without grog. “I don’t mind admitting I had to come up the hard way.” — But you’d think at least one member of my family would

have left something behind besides debts. “Oh, no, you’re not boring me in the least.” — But you might make the situation more interesting if you’d simply drop dead. “Pardon me, I’m not crowding you, am IT’ — What kind of nut are you, anyway? Did

you think I’d just let you elbow me out of my place in this line? “After all, money can’t buy happiness.” — But if you’ve got the right kind of dough, baby, you can buy me. “So nice of you to come.” — You can do us an even bigger favor by being the first to leave, too.

‘Doctor John” Familiar Sight To Residents

ONANCOCK Va. (AP> —“I don’t shoot, smoke or drink,” says 86-year-old John W. Robertson. “I just cuss and take pictures.” Few would argue that he keeps both his tongue and his lenses sharp. But most folks on Virginia’s Eastern Shore want him for a more compelling reason: He keeps them healthy. For 63 years, Robertson has been the peninsula's country doctor, working out of the same office his father built for him upon his graduation from the University of Maryland Medical School.

Though quick to accept most medical advancements — he was the first in the area, for example, to use the X-ray — Robertson clings to one tradition that has all but disappeared elsewhere. And that, simply, is the house call. Indeed, the gentle smile of “Doctor John” is one of the most familiar — and welcome — sights known to the farmers and watermen who make their home along the narrow strip which separates the Chesapeake from the Atlantic. The feeling, obviously, is mutual. True to his claim, Rob-

ertson is indeed a photographer as well as physician, and his love of the land and its people is exquisitely expressed in two publications featuring Eastern Shore scenes he has shot during the last half century. Sharing the rigors and the rewards of his practice is Lula Robertson, a native of a neighboring town whom he met while in medical school. They were married in 1913. As for his remarkable tenure, Robertson shrugs it all off as just a matter of duty. After all, he notes, he inherited the job from his father.

By JOHN C U NNIFF AP Business Analyst CHICAGO (AP>— In the preliminary hours of the 98th annual convention of the American Bankers Association, the atmosphere was deceptively relaxed. Most of the 12,000 attendees were at receptions, parties, dinners — or before their TV sets. But whether they accomplished anything except meet friends and otherwise enjoy themselves in the festooned ballrooms — and some critics maintain that conventions aren’t meant to accomplish much more — their attitude didn’t reflect the condition of the industry. The issues are urgent, and few Americans realize how involved they are. Banking is, in its own peculiar financial way, as important to ordinary citizens as the oil company upon which they depend for heating. Mortgages? Don’t talk about them to commercial bankers. A home mortgage is to them a somewhat worthless investment today. Why buy money at 10 per cent and then lend it out at

There 9 / no /horta electricity here. There won't be if we con roi/e money to grow o

Use of electricity doubles

about every ten years. Despite efforts to reduce energy waste,

demand for power will grow

with increased population, new

uses for electricity and the environmental cleanup.

* Within ten years,

we must add as much new generating capacity as we now have in our entire system. If we don’t, power will be in short supply. Such growth requires lots of capital—$442 million in the next five years alone. It must come from investors willing to let us use their money for a satisfactory return on the investment. Only with rates that cover operating costs and produce a competitive return for investors can we attract enough capital to do the job. With all costs going up, the price of all kinds of energy must inevitably rise if you are to have the power

you need.

to

PUBLIC SERVICE INDIANA

only 8 per cent — and for 30 years — just because state usury laws say you can’t go higher? That’s an immediate, and for thousands of families, a very frustrating experience. But, say the bankers here, “What can we do about it? Change the usury laws, raise the limits to 10 per cent, and we’ll have money to lend to you.” The banks are up against what they consider unfair restrictions. Some of them would just as soon let interest rates find their true market price, instead of seeing them held under control by the Federal Reserve or the Federal Deposit Insurance Corp. But if restrictive regulations were to be entirely removed you may be sure that a battle would be joined. The savings and loan associations, which want to preserve their tiny interest rate advantage, would howl and attack. For years they have lived with what they consider even more severe limitations. The S&Ls have this fractional percentage point advantage because they are a segment of the thrift business, which means that their existence is predicated on the assumption they will attract money and pass it on to homebuyers. Even bankers will agree the S&Ls have done their job well. But the area between S&Ls and commercial banks is blurring. Some savings and loan associations and mutual savings banks want the right to make consumer loans and issue checks, which they are denied doing now. They must, they say, in order to survive. The reason, they maintain, is that the banks have moved into their territory with “flying card” rates, or rates free of limitation on funds left for four years or more. The two institutions are fighting for turf. Those aren’t the only industries in which bankers are considered intruders. Stock brokers think the banks are intentionally eroding the terms of

the Glass-Steagall Act, which since the mid-1930s has separated investment from commercial banking. The brokers and investment bankers maintain that the commercial bankers are not only selling stock these days, but are promoting their activities. They are right, and the commercial bankers can’t very well deny it. They are advertising their services. Say the brokers: What will be left for us if these giants move in on our function, which is to educate and promote and sell shares in American industry? How can we compete with these monstrosities let loose by regulations that permit bank holding companies to diversify into other areas? And that brings up still another situation that concerns everyone. The charters of those holding companies permit banks to do a lot more than banking. They are into leasing and insurance and data processing and factoring and management counselling. And they are into mergers too. In recent years fewer and fewer banks have come to control more and more assets. There are 14,000 commercial banks. Some 1,600 holding companies control 2,700 of them. Moreover, they control twothirds of the $600 billion on deposit in U .S. banks. That same holding company regulation that permits commercial banks to enter investment banking can be exercised in other related fields. Some insurers, big as they are, howl about unfair competition. “The ones making all the noise are the ones who do not want to compete,” said Eugene Adams, American Bankers Association president. “It’s as simple as that.” A study committee, for example, is studying the vigorous invasion of the American domestic market by foreign banks, and the domestic banks are worried about it. They have formed a study committee, and

Family Type Doctors Making Comeback

By KENNETH T. WALSH Associated Press Writer DENVER (API — Family doctors are proclaiming a renaissance of house calls and the cradle-to-grave breed of physician. “We’ve had a resurgence of doctors who want to practice family medicine,” said Dr. James Price of Brush, Colo., at the end of a convention of family physicians here Thursday. “We’re now a recognized specialty within the medical profession, and we’re not frowned upon any longer as the less intelligent graduates of medical school.” The 4,800 doctors at the convention elected the 47-year-old Dr. Price as the new president of their American Academy of Family Physicians. A spokesman for the academy said it now has 34,600 members, compared with 31,905 in January 1972. There were fewer than 28,000 members of the academy in 1962. Among the more recent members is the fictional Marcus Welby, M.D. who has a certificate of membership on the wall of his office in his television series, the spokesman noted. The spokesman said about 20 per cent of graduating seniors in medical schools now choose family practice, compared with 12 per cent in the early 1960s. “Students are more socially conscious than a generation ago,” Price said. “They seek a person-to-person contact, an interpersonal relationship in depth.” Price said government funds and an image of prestige contributed to an increase in medical specialists and a decline in general practitioners since World Warll. “But now the public is demanding that, if they pay taxes to support a medical school, they have a right to obtain a physician to take care of them,” he said. Price said he treats 40 to 55 patients a day in his rural eastern Colorado office and said he makes house calls about three times a week. “But we can’t make house calls as often as we used to,” he added. “The physician supply is too small.” He predicted there would be a severe shortage of family doctors for years to come. Dr. Basil A. Moskoff, 46, of Zeigler, 111., a convention delegate, said, “I think the pendulum has swung away from the specialist. People want a bit more than a doctor to simply

read a chart. They want a doctor to know a patient.” EvtryoM Has Trotbla NIAGARA FALLS N Y.(API — Three young persons and a baby were stranded waist deep in swift-flowing water about 700 yards upstream from Niagara Falls for 2 l /2 hours Sunday before being rescued. Before they were helped to safety, a helicopter crashed, a patrol boat and their craft were lost to the cataract and six would-be rescuers wound up in the water. Police at the Niagara Frontier State Park gave this sequence of events: The outboard motor on a small boat conked out while Lee Sweitzer, 21, Jerry Land, 20, Joanne Horn, 21, and her son Michael, 1!4 all from the Buffalo area, were cruising the upper Niagara River. The boat drifted downstream toward rapids near Goat Island, and the passengers climbed out into waist-high water. They stood in one spot, not daring to move toward the island 150 yards away for fear of losing their footing in the current. Their boat was swept over the crest of Niagara's Horseshoe Falls. Park police took off in a sightseeing helicopter to attempt a rescue. But when one of the boaters grabbed the aircraft’s skid as it hovered over them, the helicopter went out of control and crashed into the river. The helicopter pilot and two police officers climbed out of the craft and, with the four others, clung to the wreckage for support. Park authorities then sent a police powerboat out, but its outboard engine failed as the boat neared the group. Two officers from the patrol boat made their way to the ’copter, but a third officer, the last to abandon the boat, was caught by the current. He drifted about 100 yards closer to the falls before being pulled ashore by a “human chain” of fellow police. The boat went over the brink. Finally, the end of a heavy cable was hurled to the nine in the water. They anchored the end to the helicopter, and inched along the line to shore. Some of the officers were given oxygen, and the boaters were treated at a hospital for shock and exposure. But no one was reported seriously hurt.