Muncie Times, Muncie, Delaware County, 4 November 2010 — Page 3

The Muncie Times • November 4, 2010 • Page 3

continued from page 1 sometimes by non-tra-ditional means and they have broken through gender barriers in areas of commerce, politics, sports and media and cultural Zeitgeist, and thereby affecting the lives of millions, sometimes billions of people," she said. This year Forbes changed the way it ranked women, basing

the list less on wealth and power and more on creative influence and entrepreneurship. Last year's winner was Merkel, followed by Sheila Bair, chairman of the Federal Deposit Insurance Corp. Mrs. Obama ranked No. 40. Forbes said Obama topped the list this year because "she has made the office of £irst her own", while

remaining popular. "In a telling sign of her charisma, the White House is putting her on the campaign trail to headline fundraising events in battleground states like California and Colorado," Forbes said. "She's also effective: In response to her ‘Let's Move!’ campaign against childhood obesity, companies like -Cola, Kellogg

and General Mills have pledged to reduce the calorie content of their foods by 2015," it said. PepsiCo Inc Chief Executive Indra Nooyi, who recently was named the most powerful woman in U.S. business for the 5th year in a row by Fortune, was in sixth place, while singer Lady Gaga was No. 7. Gail Kelly, chief executive of Australia's

Westpac Banking Corp, was in 8th place, followed by singer Beyonce Knowles. Talk show host Ellen DeGeneres rounded out the Top 10. The complete Forbes list of the 100 most powerful women can be seen at www.forbes.com/powerwomen.

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