Muncie Times, Muncie, Delaware County, 9 January 1997 — Page 5

Rawls from page 3 said that in addition to providing viewers with excellent entertainment, the parade of stars helps raise public awareness of The College Fund and its member colleges and universities. “We are thankful to Lou Rawls and his friends for using their talents on behalf of our UNCF schools,” Gray said. “The ‘Parade of Stars’ does an excellent job of informing the public about our mission and goals, which over the years has translated into generous American Health & Beauty television special so exciting contributions from the viewing Aids Institute and General each and every year,” said audience.” Motors Corp. Special support Rawls. “They do it because Gray added that the for the television special is also they know it’s the right thing to program could not have provided by American Urban do, and they want to help become so successful without Radio Networks, The deserving students go to the commitment of corporate McDonald’s Corp. and the college.” sponsors and dedicated Eight-Sheet Outdoor Since the founding of The volunteers who work in local Advertising Association. College Fund in 1944, more communities year-round to Wayman F. Smith, III, vice than 250,000 men and women make the dream of a college president of corporate affairs at have graduated from UNCF education a reality for the Anheuser-Busch, said the - colleges. The College Fund’s nation’s youth. parade of stars provides a mission is to raise funds, The Parade of Stars is significant outlet to individuals provide program services, and made possible with the support w ^ 0 would ijk e to contribute offer technical assistance to of its national and founding to a worthy cause. support its member colleges sponsor, Anheuser-Busch “We’re proud to and their students. Companies, Inc. The St. underwrite this program and It is the nation’s oldest and Louis based corporation take it into the homes of most successful higher supports pre-telethon events millions of Americans,” Smith education support organization across the country, underwrites sa jd. “We’re also proud that so for minority-oriented the production of the program niany people have responded institutions, and provides national over ^ y ears and have made In addition to providing promotional, advertising and die ‘Parade of Stars’ a real financial support to students, marketing support for the fund-raising success. We proceeds from the “Lou Rawls program. encourage them all to continue Parade of Stars” also help with Kellogg s Frosted Flakes their excellent support, which capital improvements for is a national co-sponsor for the helps make a college education century-old facilities at UNCF 12th consecutive year. Kellogg possible for thousands of colleges, and provide resources provides substantial support for deserving youth.” to purchase technical the local segments of the Other celebrities scheduled equipment and advanced program in many U.S. markets. on t h e “Parade of Stars” include teaching supplies. American Airlines, an Deborah Cox, Lebo M., The Need: UNCF Students associate sponsor, will Norman Brown, The Mighty * More than 54,000 students underwrite the Fly Away Clouds of Joy, CeCe currently attend UNCF Challenge during the parade Peniston, Ann Nesby, For member colleges, broadcast. Real,Mista,Impromp-2,Dru * About 90 percent of UNCF Extra-Strength Tylenol is Hill and Brian White. Also, students require financial a contributing sponsor. HBO, Soul 4 Real, The Braxtons, assistance. Forty percent are Men’s Wearhouse, E Style Jonathan Slocumb, Tracy the first in their families to from Ebony and Spiegel and Morgan, Vinny Brown, attend college. Roughly 50 Nationsbank are among other Wendy Williams and the cast percent are from families with contributing co-sponsors. of Smokey Joe’s Cafe. a gross income of less Other participating “j ^ deeply indebted to than $30,000. sponsors are Avon, Eckerd/ s t ars who make this * Thirty percent of UNCF

The Muncie Times, January 9, 1997, Page 5

students are pursuing business and management majors. More than 1,200 undergraduates are studying to become engineers. The Solution: UNCF Colleges and Universities * According to the U.S. Department of Education, there are 103 historically black colleges and universities in the United States. Of these, 40 belong to the College Fund. These colleges are located in ten southern states, Ohio and Texas. * To belong to The College Fund, an institution must be a private, accredited, 4-year college, university, or professional school operated solely for educational or scientific purposes. * UNCF college have smaller tuition bases and smaller endowments than other private institutions. Tuition and fee costs at UNCF collegesrwhich are less than one-half the cost of other private American colleges—generate only 36

account for 18 percent of revenue. Gifts and grants account for only 10 percent of revenue at private institutions nationally. * Historically black colleges and universities (HBCUs) are models.of diversity. Black student enrollment averages about 9 percent of all colleges; non-African American enrollment at HBCUs approaches 15 percent today, 35 percent of UNCF college faculty are non-black. * Students choose UNCF colleges because they offer high academic standards, small classes, individualized attention, and opportunities for leadership development and personal growth, all at ar. affordable cost. The Results: UNCF Graduates * HBCUs, which account for only 3 percent of all U. s. institutions of higher learning, enroll 16 percent of all black students in higher education

Lou Rawls and Keith Sweat

percent of revenue, as opposed to 48 percent of revenue at colleges nationally. The average endowment per student at UNCF colleges is approximately one-third that of other private institutions nationally. * UNCF schools, therefore, are more dependent on private gifts and grants than other private colleges. Private gifts and grants at UNCF colleges

and graduate nearly 30 percent of all blacks earning bachelor’s degrees in the United States. * Three of the top 10 American colleges producing black medical students-the colleges that graduate the most black students who are accepted to medical school-are UNCF colleges. * HBCUs have graduated 75 percent of black Pfr.D.s, 85 percent of black doctors, 46 continued page 6