Muncie Times, Muncie, Delaware County, 7 December 1995 — Page 11

The Muncie Times, December 7,1995, Page 11

Name these students from Longfellow Elementary School and the year this photo was taken. The person with the most correct identities will win $25.00, The Muncie Times cookbook and a Kwanzaa candle holder. Return your guesses to The Muncie Times by Dec. 15.

Gunning for Joe Camel

In the major leagues

Many urban communities are inundated with billboards advertising alcohol and cigarettes directly to African American youth. “Newports” and “Forties” are portrayed as being desirous enhancements to “the good life.” For several years, grass rooms groups have resorted to a number of means to counteract these messages, including painting over, or even removing, the billboards. To that list we can now add a positive media image in the form of a short film. June Lawson is a board member of the South Bay Sickle Cell Anemia Program, which is

located in the Oakland/San Francisco area. She and her daughter, Nwandi Lawson, a television producer, have put together a 20 minute film about the dangers of cigarettes based around the ideas of youth in the sickle cell program. In addition to helping to write the screenplay, several Bay Area teenagers also act in the movie. The film includes a revealing group discussion, where teens talk about how they view smoking, their peers who smoke and how they process the tobacco industry’s media campaign. The film features ButtMan, an animated

“claymation” figure who tries to promote smoking, at any cost, wherever he goes. (The claymation concept was used in the “California Raisins” commercial a number of years ago.) In the end, ButtMan’s antics land him in jail. The film uses kids of all ages and has broad appeal. The effort was funded by the Tobacco Control Coalition of Santa Clara County and will be made available for public service purposes. WWW

The president of the National Urban League, Hugh Price, 53, has been elected to the Board of Directors of NYNEX corp. The National Urban League, along with the NAACP, is one of the oldest civil rights organizations in America. NYNEX, one of the regional phone companies formed from the 1984 breakup of AT & T, has business interests in cable television, transmission line and cellular telecommunications, and information services. NYNEX serves the northeastern portion of the U.S. As a director. Price will offer business counsel to the company’s executive management

Price is a graduate of Amherst College and Yale Law School. His professional experience includes social policy administration and communications, including a stint as the vice president at the Rockefeller Foundation, membership on the New York Times editorial board and an executive position at New York City’s public television station. Price also serves on the board of directors of Metropolitan Life Insurance Co. WWW