Muncie Post-Democrat, Muncie, Delaware County, 18 November 1921 — Page 3
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FRIDAY, NOVEMBER 18, 1921. PRINTER’S INK IS MAGICIAN’S WAND FOR DIXIELAND
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Now South Comes Into Its Own Through Wide Publicity Advertising Export Tells of Awakening and Its Future
BY ST. ELMO MASSENGALE Editor’s Note--St. Elmo Massengale is the leadinsr figure in advertising circles in the South. As most people know, the big advertising expert of today is a man of wide knowledge, great executive ability and in constant and close touch with the economic needs ar.d conditions of the territory^ wherein his work lies. Whatever the ’ head of the. Masscngale agency says, will be accepted as aosorbing facts by the merchants and leaders of the South, and can be accepted by those of the North as the note of authority.
Up to a few years ago capital was not sought in or did it hurry to the South. Dixie was considered as a pretty section of the country aio.ut v/hich one should—and often did— write songs; novels and dramas mainly remarkable for an impossible negro dialect and the number of roses that intruded upon every scene and set-
ting.
Cash, as the country considered its use in Dixie, was a petty contrivance used strictly as a medium of exchange and not as a power of development With blind allegiance the South clung to cotton as its great and only staple and the shifting market on that singh staple spelled relative poverty o; affluence for the territory south oi Mason-Dixon. A change has come to Dixie. Ifc stii 1 has its roses and its negro population but added to that has come a great outpouring of industrial blood through the veins of southern progress and in instant response the South has developed until from a weak and pretty sister in a cotton gown it stands today an industrial power to be reckoned with in the offices of the world’s greatest banking, transnortation, development and commercial units. Figures may weary the average reader, but beneath them lies a romance greater than any fictionist ever drew with swift running pen if one has but the ability to see and understand. Of the entire output of the United States in corn the South gives 54% per cept, of tobacco 84 7-10, potato 02 per cent, peanut 99 9-10, apple 10 9-10, rice 85 per cent and serghum syrup 85 per cent. The annual peach crop is nearly $44,000,000, sugar cane syrup $90.000,00.0, oats $175,000,000, wheat $800,000,000 and cotton $2,000, 000, with a live stock value in the South of $2,500,000. The South’s development as an agricultural, dairy and live stock country is due to one cause more th^n all othei*s. Advertising was the force that changed the South from a one-crop to 'a varied-crop and live stock section. It was not until the Southern newspaper and farm paper nflblications had given the widest publicity to the benefits to be derived from varied crops and live stock raising tihat Southern farmers could be induced to dethrone “King Cotton”. It took years of continuous advertising on the part of these far-seeing Southern publications to sell the Southern farmers on the idea that prosperity depended not upon one kind of a crop, but upon many kinds of crops.
ing industries were concerned, to a point where Southern indtotries rival the industries of the other sections of our country. It was only a quarter of a century or so ago when Southern people had to obtain even the simplest of manufactured commodities from the North! it was this condition which inspired the late Henry W. Grady, the beloved publicist of the South, to w r rite in one of his editorials, as follows: “It was a one-galloused fellow, whose breeches struck him underneath his armpits and hit him at the other end about the knees. He did not believe in decollete clothes. They buried him in the midst of a marble ouarrv. They cut through solid mar-
ble
South as a great winter playground. There was a time when the South as a winter resort was neglected. Advertising has changed all this and now Southern resorts entertain thousands of visitors during the months when the North has its inclement weather. Advertising has acquainted people with and sold to them Southern industrial and agricultural products. It has built up Southern cities and peopled the ‘Southern resorts with visitors. It is recognized by Southern people as the greatest factor in the South’s rapid deveidpment of its
lands and mineral resources.
To so great an extent do Southern people believe in the power of advertising that New Orleans has al-
to make his grave and yet. the ready made a large advertising ex
little tombstone that . they placed ebove him was from Vermont. They buried him in the heart of a pine forest and yet, the pine coffin was imported from Cincinnati. They buried him within touch of an iron mine and
penditure in telling people of its many advantages. The state of Georgia is planning to conduct an advertising campaign extending over a period of years. Savannah, Georgia and Montgomery, Alabama, are each
yet, the nails in the coffin and the iron j to put on an advertising campaign to in the shovel that dug !:is grave were i tell the rest of the world the advan-
imported from Pittsburg.
“They buried him beside the best iheep-raising country on the face of ihe earth and yet the wool in the 'offin bands themselves came from tho North. The South did not furnish a thing on earth for that funeral but die corpse and the hole in the ground.
“All From the North”
“And they laid him away, and tho ilods rattled down upon the coffin. \nd they buried him in a New York ■oat, a Boston pair of shoes and a >nir of breeches from Chicago and a shirt from Cincinnati, leaving him nothing to carry into the next world
tages of locating in a Southern city. Proving that they believe in and practice what they preach, the Southern Newspaper Publishers’ Association has conducted a remarkably successful advertising campaign selling the South to the rest of the United States. There is not another section of the United, States which Jbelieves more in advertising or shows greater results from advertising then the Southern
States.
What has been accomplished in the past by the South through advertising is only a promise of what it will accomplish in the future with its vast
cultural facilities, and its growing industries all backed by the power of
advertising.
to remind of the land from which he mineral resources, its wonderful agri-
came, and for which he fought for four years, but the chilled blood in his veins and the marrow in his bones.” It was advertising that changed the South that Henry W. Grady pictured. Today Southern people may buy Southern made shoes, hats, suits, gowns, steam engines, automobiles and, in fact, almost any commodity that is made anywhere in the United
States-
Not only $re Southern made goods sold in the South, but they are in demand and are shipped to all parts of our own country and to foreign coun-
tries.
The upbuilding of the South industrially has been due to advertising. The success experienced by the few Southern manufacturers who first had
SAJLORS IN RACE RIOTS Shanghai—There have been so many race riots between American and Japanese sailors on the waterfront that the police force in the shipping dis-
trict has been tripled.
GRATEFUL DOG PATIENT New York—A dog limped into the
Broad Street Hospital with an injured leg. A surgeon dressed the wound. Now the dog is well, but it refuses to
leave the hospital.
POISON LETTER TRAGEDY
.v , j • , t Chicago—Three hours after she had tho courage to sdvcrt.se encouraged roceive | an an „ nyraous letter at tacknot only other Southern capital to ing ths character -' of he? fiwlce p ear i c
enter the industrial field, but brought capital from other sections of the country to start manufacturing plants
in the South/
These new manufacturers in their turn advertised and became suceess-
Savage, a nurse, committed suicide by
shooting herself.
ROYAL EGG CUPS STOLEN
X “'VV 1 f London—Who copped the royal egg ful. At the present tune some of this I o m.- • A country’s largest advertisers, doing an ’ cup3? lhis 155 the burmn " < l uestlon at
annual business amounting to millions of dollars, are manufacturers lo-
Papers* Eepaicf
Wb'de the Southern newspaper and farm paper publications were never directly paid for such advertising, the resultant prosperity of the South has repaid them many fold for the space so generously donated fop the upbuilding of the Southern states agri-
cultural interests.
But advertising has been not only the means of building up the South agriculturally. It has built up the South industrially from practically a minus, quantity, so far as mannfacturt— ■■ v . a ^
rated in the South. The growth of the South industrially has in its own turn made the rapid growth of Southern cities. During the past twenty-five years there have been Southern cities that have doubled their population, not once but time after time. The South today has a number of
are huge distributing and jobbing houses representatives of practically every line of merchandise. Of so much importance as distributing centers hade 1 Lertajm Southern Uities, become, that hundreds of manufacturers located in other sections of the country have chosen them as locations for important branch houses. South as Playground Advertising, however, did m>t stun at develomnc the South agriculturally and industrially. It developed the
Kensington Palace. Five were found in the possession of a footman, but he declares he is innocent. Seven others
are still missing.
DILLY DALLIES New York—James Dilly was sued here for non-payment of his debts. His creditors said he had dallied for two •years. Judgment was handed down against Dilly and he was warned to dally no more. STEALS A TOMBSTONE Paris—Jean Duroc stole a tombstone, erased the inscription and sold it to a widow for $40 to place on her husband’s grave. Duroc was .sentenced to 10 days’ imprisonment.
RAIN SPREAD RUIN Lisbon—More than $15,000,000 damage has been caused in Portugal by terrific rainstorms. Manv buildings have completely collapsed and fine roads have been washed away.
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HOW CANADA IS PUTTING THE JOBLESS ON THE JOB
Canada has taken the employment problem by the horns and is making that unruly thing behave. | Canada is a big country. Her distances are magnificent, but not so to the man who has traveled far to seek work that rumor says is waiting and then finds the vacancy filled. Private employment agencies are none too particular about ascertaining whether their patrons will get work. A call comes in for a certain number of men, that number is sent without taking into Consideration the possibihtiy that several other agencies may be fiiiing j the same demand. Result is disap- j pointment for the men, a glut of j labor at one point 'with, very likely, resultant shortage at another. j Canada’s solution was to abolish [private agenpies and to estKblish a
free governmental service Seventyfive us. stra'eg’eailv plated n every province, were opened right across the Dominion These are m daily touch with each nthoi and with headquarter office in Ottawa The superintendent of anv pio vincial bureau is fully conversant with the employment situation in every other province These bureaus receive applica tions from employers and cm ployees. The superintendent's first task is to square the local situation —to f.il the needs of local employers and to provide jobs for local workers in their own district, if he has no f enough applicants on his list to fill local needs, he looks over the lists of the' nearest bureaus Should bureau No. 2 show an available supply of the particular labot wanted, he gets in touch with No, 2
' fiy vv!» a and ascertains if the supply is still available and, if so, to sem' along the number of hands wanted. The same procedure applies to placing surplus labor. Applicants for work are placed as hear borne as possible, unless they desire to go further afield. . That the service is appreciated and successful is shown by results. In the four week period, Sept. 11th to Oct. ?ad of this year, 39,205 applicants asked for work, 53,701 employers asked for workers and 33.995 applicants were placed in 'ermanent employment besides iV.any placed in casual jobs. A great part of Canada’s army has been re-established in civil life through the.- aid of this service , v.;h : ch has begn a pptent factor la. | the economic, readjustment of Do minion from v/ar conditions. A
FIGHTING TUBERCULOSIS By Dr. James Ball Naylor.
Tuberculosis! The white plague! For years and years, tuberculosis was deemed fatal, necessarily. For a physician to determine that an individual had tuberculosis was to pronounce that individual’s death sentence. But—thanks to modern medical science—it isn’t so today. Less than a generation ago, even, tuberculosis seemed an unconquerablbe and implacable enemy to mankind. It carried off thousands, and ever increasing thousands, of our popuulation every year; and no known methods of cure or treatment apparently availed—in any measure worth while. But discovery of the bacillus which causes the disease came; following that came definite knowledge of,how the infection, Ts conveyed; and later came methods and means of building physical resistance to the dread disease. The battle to save those afflicted
others from contracting it, is now nation-wide; and the conservative forces are gradually winning. The fight calls for time, for money, for service and sacrifice; but the fight is worth all its costs/ For it is bringing results. The vision we get today is inspiring and encouraging. People are giving their cash to the cause all over the country. Devoted workers are busy in the laboratories, seeking, further knowledge of the plague. Hospitals for the examination and treatment of patients are springing up in every state. Knowledge and means of prevention are becoming general. And deaths from tuberculosis, and cases of tuberculosis, are steadily declining. But the battle isn’t yet won. The fight must go on—and with increased vigor and intensity. To let up—means to lose. To refuse to give of time and money and service—means to fail to
with tuberculosis, and to prevent gain.
Christmas Seal Your Christmas Mail
TAKE UP FiGHT AGAINST WHITE PLAGUE IN OHIO
mm*
A. E. M'KEE.
JAMES A. MADDOX.
1 AMES A. MADDOX, Columbus, well known among Rotarians throughout J the state, and A. E. McKee, editorial writer for the Ohio State Journal and former member of the State Board of Clemency, are taking a leading part in the campaign for the sale i f Christmas seals in Ohio to fight tuberculosis. Mr. Maddox is general chairman of the State Christmas seal committee and Mr. McKee is chairman of the educational committee, made up of Ohio newspaper men.
HEADY TO START j BIG AID S LE OF SEALS 1 IN WAR ON T.B.
Thirty Million Health Stamps For Use on Christmas Mail. Committees Named,
Publishers Behind Educational and Financial Eifort to Stamp Out Disease,
‘Newspapers and other mediums
r | 1 H E 19 2 1 of publicity are responsible in large 1 Christmas measure f or bringing the fight combined ed- against tubebrculosis well along the ucational and road to victory in Ohio, declared financial e f- P 1 *- R - G - Paterson, secretary of the fort to stamp 'Ohio Public Health Association, in out tubercu- announcing the names of a commitlosia in this tee o£ ollio newspaper editors who country, i s have consented to serve on a state about ready to start. The seals have educational committee to promote been placed in every city, village T* 16 sale of tuberbculosis Christmas and hamlet in America. Thirty mil- Seals this year. lion of them have, been distributed A - E - McKee, editorial writer for in Ohio by the Ohio Public Health the 0hl ° State Journal, Columbus, is Association and the force of sales- chairman of this committee. Other people *s being marshaled and will members are: Joseph Garretson, Cinbe rea?y to start the little messen- cinnati; Eric C. Hopwood, Cleveland; gers c* good health on theiT mission John T - Bourke, Cleveland; W. G. by December 1. ' j Burkham, Dayton; Samuel G. McBusiness men, club women, health Glure, Youngstown; Egbert Mack, officials, teachers, the churches, Sandusky; George V. Sheridan, schools and the press will all play a Springfield; John Shearer, Maryspart in this great life-saving cam- ville ; Harry E. Taylor, Portsmouth; paign. , ■ j G. W. C. Perry, Chilicothe; James M. The general committee for Ohio is ' Faulkner, E. E. Cook, James T. Garheaded by James A. Maddox, Co- ro11 and 1)011 K Martin, Columbus; lumbus, prominent in Rotary clubs. W. O. Littick, Zanesville; W. A. Dr. Robert G. Paterson,* secretary of Campbell, Lima; George B. Frease, the Ohio Public Health Association, Canton; W. Kee Maxwell, Akron, and Is secretary, and T. S. Huntington, I W. F. Hedrick, Toledo.
Columbus banker, is treasurer.
A letter sent by Chairman McKee
Other members of the state com- editors of all Ohio papers points
mittee are: Dr. H. H. Snively, Columbus, State Director of Health; Vernon M. Riegel, Columbus, State Director of Education; Dr. Wells Teachnor, Columbus, president of the State Medical Association; Miss Laura Logan, Cincinnati, president State Association of Graduate Nurses; Mrs. Cornelius. Selover, Cleveland, president State Federation of Women’s Clubs; Mrs. Dora Sandoe Bachman, Columbus, Ohio
out that although the death rate from tuberculosis has been reduced from 150 to 102 per 100,000 population in the last 10 years, there still are more than 50,000 active cases of tuberculosis in the state and more than 5,000 deaths annhally from this disease, and that it is essential to intensify publicity regarding methods by which the individual aiay guard against the
disease.
The combined educational and
Women’s Federation for Social i financial effort of the anti-tubercu-Health; H. M. Highfield, Zanesville, I losis forces of the state is made
Ohio Pharmaceutical Association; Dr. H. M. Seamans, Columbus, State Dental Society; R. R. Whitmer, Dayton, Funeral Directors and Embalmers’ Association; Dr. C. H. Case, Akron, Ohio Veterinary Medical Association; Df. W. J. Blackburn, Dayton, Homeopathic Medical Society; Dr. R. H. Singleton, Cleveland, Ohio Osteopathic Society; Dr. A. C. Bachmeyer, Cincinnati, Ohio Hospital Association; Dr. Byron Nellans, Cincinnati, Ohio Electic Medical Associa-
tion.
SAVES CHILDREN; FINED Sheffield, Eng.—Edward Black shot
and killed a dog which had# attacked a group of children on The street. He
through the sale of Christmas Seals each year and Ohio is expected to sell 30,000,000 of these little messengers of health for use on Christmas
mail.
“Christmas Seal your Christmas mail!” is the plea which the seal salesmen and saleswomen will make in selling the seals. This is the slogan carried on the posters and other literature.
SCHOOLS KEEP PACE WITH AUTO AGE
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vsExaraeaKOBnaHK
H\ghJchool doyryfuipy Motors
* Doys • no longer hate to go to school. Nowadays they learn about the insides of automobiles from someone who knows. Technical classes in Ohio public schools are ■ growing tremendously because of , youth’s avidity * to absorb the fascinating knowledge of repairing I aft, * automobiles. : 0 ’upils in the motor classes will . given opportunity at the Cleveland automobile show, the week of
Jan. 22 to 29, to study at fir’' ha 1 models and stripped chassis of the latest products of the bV iii.it••'mobile plants’. The boys will tour The show under instructors from their own classes and also have the benefit of contact with leading 'engineers of the motor industry. The i coming generation has all facilities for growing up motorwise as the schools keep pace with the automobile age.
Buy and Use Christmas Seals
BOMBS FROM ROOFS
Madras—The Indian communists in Madras are resorting to violence. Several police squads have been bombed
was fined for canying firearms with- from roofs while patroling their dis-
out a license. _ , ; tricts.
NEWS OF THE FINANCIAL AND INDUSTRIAL WORLD
The opening of the Arms Confer-| counting with the Reserve banks, 'iiie ence at Washington is undoubtedly' latter are thus without means.of rethe greatest economic and financial ■ leasing their surplus lending power event not merely of this year but of since they must wait for the presena long period, and the community has 1 tation of papef by member instituvery properly observed it at the in- tions.' Although there has beeh some stance of President Harding by sus- increase in commercial failures it has
been some increase in commercial failures it has been of a minor description and reflects no new conditions in the commercial world; on the contrary, the average business firm is in better position .to-day to obtain aceofiimodation than for a long 1 time past. Crop moving demand is now apparently over and funds have begun to flow back to the Eastern centers. This is reflected by the reduction: in interdis.--.
trict 'rediscounts.
Market Review and Outlook The uplift in bond prices, which has
mainly been brought about by purchases for the public at large,'is gradually ( extending to the shiare Ajst. Whafi the market has Jacket^,, \i course, has been buying in sufficient quantity to ..keep the upward 1 movement going. To be sure, there is no expectation that there is to be any -immediate rush to pick up stocks, but with confidence in the future replacing timidity -it is only reasonable to believe that greater activity will be witnessed before long due to‘an increased demand. Many people are still
on deposit here for safe keeping and short of stocks, having little faith in other elements entering into inter- the anticipated business revival, but
pending business for a day. It is a noteworthy sign of the times that most of the discussion about the conference and its probable results has to do with economic questions, particularly matters relating to foreign exchange and public indebtedness.
Foreign Trade Disturbed
Meantime the disturbed condition of foreign, trade has continued. \ It is a remarkable tribute to the tremendous economic strength of the United States and to the indispensable character of its merchandise that, our shipments continue to maintain themselves at their present high levels. The quantity of gold imported by the United States in payment of these exportations has now reached the record-breaking level of over $600,000,000 for the current year. During thje past wteek ' j'he Vedera! Reserve Board has published computations based upon war data never before made known which show that at the time of the armistice this country owed to foreigners somering like $880,000,000 as the result of unused credits, balances of funds' left
national trade. This great balance necessarily tended to offset the merchandise we shipped abroad after the armistice, yet the board shows that net claims on other countries
the ease with which prices respond to light buyifig is naturaliv making them less sure of their position. The results of railroad operations continue to make a very respectable showing, it
to-day are not less than $3,500,000.oou. j being estimated that for the month of They are, moreover, being enlarged at , October the roads in the first class a rapid rate. j will be able to save $85,000,000 net. The Business More Normal j announcement in the House of ComWhilp it is true that buyers are ' mons that Great Britain will soon be likely to-hold aloof for • some time' pnepared to remit to this country longer,-not only in the stock, market £50,000,000 annually on account of her hut in various trade fields where national indebtedness is, of course.
prices' fire uncertain, the approach toward stability find normality is be‘•oming more and more marked in many lines. The trade revival which is predicted in numerous quartern for nert spring is in fact already under way, as is shown by the lessening of unemployment and the renorts of decidedly better traffic on the railways There has been much less uncertainty in prices, Government indexes for last month, now just made public, showing that the commodities there represented were stable, while commercial indexes have even shown a moderate
tendency to increase. Prospect of Tax Revision
The Senate having at last passed the Tax Bill, that measure has gone to conference. committee of the two houses. It is well understood that strong efforts will be made to rewrite the measure in a form that will harmonize more closely with the promises of the campaign of last autumn. Es-
quite important, as payment of interest on the foreign debt due to us will have a direct bearing on taxation. Viewed from almost every standpoint, the market outlook is far from dis-
couraging.
DOCTOR’S JOKE A REALISM ELEPHANT ENDS HIS LIFE
Rome—“Do you want me to be killed?” This question was asked by Dr. Luigi Canezza laughingly when he was requested to act as substitute for the regular physician at the Rome Zoological Gardens. While he was on duty it became necessary to lance an abcess on the body of an elephapt. As the incision was made the elephant broke his chains and trampled Dr. Canezza to death.
PASTOR STEALS TOYS
Paris—Evariste Leche, an oefioge-'
peciallv will it be attempted to effect £ a « a11 P^ftor, was arrested in a store n PiirJiWnt nf tho nronosed rate of hfer e i. 01 ' stealing toys. He said he had
promised playthings to children of
a curtailment of the proposed rate of surtax' and ti improve the section relating to excess nrofits taxes. The question whether a sales tax provision <may not be incorporated is an urgent and open issue, many believing that it affords the best way out of the dilemma which Congress has plunged itself by the .changes it has made in the pending bill, with the corresponding changes in yield which follow from these ’ modifications. _ Meantime the necessity of some action on the International Debt Funding Bill, and that measure may be disposed of shortly. Provision for the support of railroad credit is also to be furnished in the
near future.
Credit Situation Improving r '' <' qt •'•'mrlitions continue to improve. Collections are reported better practically throughout the country. The status of Federal Reserve ban is, now one of unassailable strength. Not Since the prewar period have either their reserve ratios or their bill holdings reflected such a condition of lifuidity as they to-day. The fact that commercial rates have not come down in a degree to correspond with Reserve Bank rates is due to the extreme conservatism shown by many of the smaller banks, not over ?Q to 50 per cent of these institutions i.edis-
his flock, but did not enough to buy them.
have money
WHY GIRLS ARE CLEVER Edinburgh—Girls have round heads; boys’ heads are long. That Is why girls are more clever, according to Miss Margaret Fleming, an anthropological investigator.
YOUNGER FORGER London—Harry Rudin, aged 14, is the youngest forger ever arrested by the British police. He confessed when captured.
STRENUOUS CONDUCTOR Paris—When two American travelers who had imbibed too much absinthe boarded a Vincennes-Rosny car and refused to pay their fare, the conductor drew a revolver and shot at them. One, Frederick Martin, was struck in the shoulder.
JUNGLE ADVENTURE Liverpool—In a small schooner capable of carrying only a few persons, C. Lockhart Cottle will sail late in November for a three-year exploration of Sumatra and Bornea jungles.