Indianapolis Recorder, Indianapolis, Marion County, 3 February 1962 — Page 10
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The Indianapolis Recorder, Feb. 3,1962-10
Mme
Founded in 1900 by Mme. Walker Company Has Branches in Many Cities
Cosmetic Industry
The Madame C. J. Walker Manufacturing Company of Indiana Inc. whose home office and factory are located in the Walker Building— Indiana Ave. at West St.—Indianapolis, is 62 years old- having been founded in 1900. This Hair and Skin Cosmetic company was established by the famous Mme. C. J. Walker, one of America’s early business titans — a remarkable and gifted woman who was born Sarah Breedlove in a slave cabin in Delta, Louisiana, December 23, 1867, of ex-slave parents. After her marriage to Charles J. Walker of St. Louis, in the 1890’s, she became known thereafter as Madame C. J. Walker. Madame C. J. Walker and Modern Beauty Culture are synonymous. The life of this indefatigable woman to this day is an intimate part of the cosmetic industry all over the world. Not only do thousands of women find economic emanicipation through Beauty Culture, but the personality of millions of people was upgraded because Madame Walker lived. The beauty industry pioneered by Madame C. J. Walker has grown today into a market estimated at over 300 million dollars annually with the better than eighteen million Negroes in America as the area of concentration. This market
Principal, Mrs. Louise G. Behlin; Indianapolis, Indiana. Principal, Mrs. Margaret E. Smith and Chicago, Illinois, Principal, Mrs. Emma Sayles. . The Madame Walker company is proud of its employee-manage-ment relations. Employee turnover is negligible. Madame Walker believed, and it is the theme of the company today, that there is beauty in all skin tones and all textures of hair. Madame Walker products were originally designed to enhance this natural beauty and it is with this idea that they are manufactured today. Beauty Culture owes much to Madame Walker who played a tremendous role in making it one of the most glamorous, creative and profitable careers open to men and women. Madame C. J. Walker was the first person selected by thd* readers of Ebony magazine for the Negro Hall of Fame, and she was chosen by the Pittsburgh Courier in its Fiftieth Anniversary edition as one of the fifty greatest Negro Americans of all time. The officers and directors of the firm are Atty. Robert Lee Brokenburr, Chairman of the Board; Mrs. A’Lelia R. Nelson, President: Mrs. A’Lelia P. Bundles, Vice President; Mrs. Violet D. Reynolds, Secretary
Kiddie Korner Kindergarten Perfect for Working Mothers
The new and ultra-smart Kiddie Korner Kindergarten, 3966 Boulevard, is available to serve working mothers in Indianapolis on an interracial basis. Children are accepted between the ages of two and six years old on the whole or half-day basis but whole day is preferred. Hours are between 7 a.m. and 6 p.m. closing time—making it perfect for tots with working mothers. Parents without transportation need not worry for a pickup and return service is available. Youngsters are assured\ of fine meals—lunch, snacks and dinner through a catering service. On hand to assist is Miss Marie Miller, a nurse’s aid. The Kindergarten walls are gaily painted in gay Robin’s egg blue with nursery rhymes ornamentally arranged on them. Individual cots and quilts are supplied for each child. A day’s activity for the typical j tot includes group singing in the morning, learning colors, how to count, word association, figures, painting, coloring, drawing and writing. Parents interested, regardless of race, should contact Mrs. Jennie Cox, manager at CL. 1-8313, after 6 p.m.
GEORGE L. P. WEAVER, former labor relations expert, is now an assistant secretary of Labor for International Labor Affairs.
BISHOP C. H. MASON, founder of the Church of God in Christ, died in Noember of 1921, in Detroit.
DR. ROBERT C. WEAVER is the Administrator of the Federal Housing and Home Finance Agency . . . and a prospect for a cabinet post in the Kennedy administration.
CONGRATULATIONS ON YOUR EMANCIPATION OBSERVANCE
Mutual China Co. Chino • Gloss - Silver - Pottery Hotel ond Restaurant Supplies
128-132 S. MERIDIAN ST.
ME. 5 5525
Compliments of the KENTUCKY CENTRAL Life & Accident Insurance Company HOME OFFICE: ANCHORAGE, KENTUCKY DISTRICT OFFICE: 901 N. DELAWARE ST. INDIANAPOLIS, IND. A LEGAL RESERVE COMPANY Faithfully Serving the Public for 60 Years
finds all of the major and minor cosmetic companies today seeking to get a part of this lucrative business. This the Mme. C. J. Walker Mfg. Company finds itself in direct competition with the biggest ind smallest cosmetic companies in the field. Through it all the Mme. C. J. Walker Company has grown and prospered and the future potential of the company is great. In* 1900 Madame Walker, who was then living in St. Louis, Missouri made an ointment which improved the appearance of her hair to such an extent that friends begged her to sell them a jar. Word of this hair and scalp ointment spread quickly, and Madame Walker was literally forced into the hair preparations business. She sold her ointment door to door in St. Louis. Meanwhile she increased her line to five products and began to make sales trips to other cities. On one such trip to Indianapolis in 1909, she was so impressed with the city and its central location, nationally, that she moved her residence and factory here in 1910. Since that time, Indianapolis has been the home of the Madame Walker Company. Madame Walker was active in Indianapolis community life giving \ unselfishly of her time and money to deserving causes. She was the first person to give $1,000 toward the building fund of the Senate Avenue YMCA. Today, this YMCA, now the Fall Creek Parkway Branch YMCA in Indianapolis, is in a new million dollar building and the Mme. C. J. Walker Mfg. Company under wrote the cost of furnishing the main lounge in this building. AS SHE CONTINUED to travel extensively, she stressed the need of scalp and hair health to promote hair beauty. She taught methods of sannitationto prevent the spread of tetter and other common disorders of the day. Realizing that she would need help in distributing her products and in teaching a basic course in hair culure, sheorganized a group of Madame Walker Agents throughout the nation to sell her products and teach hair culture. Thus she provided jobs for many, assured distribution and started the Madame Walker System of Beauty Cul-
ture.
TODAY 62 eycars later, Th Madame C. J. Walker Manufacturing Company, located in the Walker Building at Indiana and West Streets, manufactures more than 50 high quality hair and skin products distributed through retail and wholesale outlets nationally and abroad. The Madame Walker Agents are an active group and are often leading business people in their cammunities and continue to ineach year. The five original products developed by Madame Walker continued to be top sellers. All Madame Walker hair and skin cosmetics are quality controlled and compounded of the finest raw materials available, yet even the luxurious Satin Tress line is priced to fit the average buyer’s purse. The firm owns and operates a national chain of Beauty Culture Colleges which graduate hundreds of top flight beauticians yearly, located in Kansas City, Missouli, Principal, Mrs. Roberta D. Aikens; Dallas, Texas, Principal, Mrs. Hattie H Roark; Washington, D.C.,|
and Administrative Assistant; Mrs. Marie B. Overstreet, Treasurer; Atty. Willard B. Ransom, General Manager; and Mr. Faburn E. DeFrantz and Atty. Marion R. Perry,
Directors.
EXPANSION IN 1961 The Company operates a new and ultra modern Beauty Salon in the Walker Building in Indianapolis
Indiana.
In 1961 the Walker company Built a brand new Mm<*. C. J. Walker College of Beauty Culture at 18th & Paseo Blvd. in Kansas City, Mo. This air-conditioned, ul-tra-smart beauty college with a 11 new equpment held its Grand Opening and Homecoming for Walker Alumni Jan. 14-15, 1962. On November 26-27, 1961, in Dallas, Texas the Walker Company opened its newly re-located Dallas, Texas College, one of the largest and best in the chain with a gala Grand Opening Clinic that drew over 400 citizens from throughout Texas and 200 Beauticians. IN CHICAGO The Mme. C. J. Walker College of Beauty culture of Chicago, Illinois located at 6352 Cottage Grove Avenue, has long been one of the solidly established businesses of
this area.
For many years, Mrs. Marjorie S. Joyner, principal of the Mme. C. J. Walker Supervisor of Mme. C.J. Walker College and national suprevisor of Mme. C.J. Walker Colleges, has been an outstanding business leader and pace-setter in the Beauty trade in Csicago and throughout the nation. The company announced with regret Mrs. Joyner’s retirement last year, but she left at the helm of the College her very capable assistant principal, Mrs. Emma Sayles, and her associates— Mrs. Ruth House, Mrs. Heloise Armstrong. Mme. C. J. Walker College graduates have entered the professional Beauty Culture field through the years’, following the Mme. Walker System and using the famous Mme. Walker products. A familiam sight in the Chicago
• •
Congratulations On Your
99th Emancipation Observance
PHILLIPS 66
m
EMANCIPATION GREETINGS
from
Indianapolis Toilet and Apron Supply LINEN APRONS TOWELS QUICK, COURTEOUS SERVICE 935 E. Maryland ME. 2-2022
Compliments Unjted States Rubber Co. INDIANAPOLIS PLANT
Wasson
and f {?o.
Joins The Nation ... in congratulation to the Negro race on the 99th anniversary of the Emancipation Proclamation
COMPLIMENTS REX Insurance Company Home Office 319 N. PENN. ST. ME. 5-4344
; V ' • L ■ . • . . . . ‘ : . . ■ EMANCIPATION GREETINGS MORROWS NUT HOUSE The Best In Nuts 56 MONUMENT CIRCLE ME. 4-4287 50 N. PENNSYLVANIA ME. 4-1112 ■ [' T ■- t-
Congratulations on Your 99th EMANCIPATION
Hall-Neal Furnace Company
1324 N. Capitol
• HEATING • COOLING
• ESTIMATES FREE • NO OBLIGATIONS
ME. 5-7441
EMANCIPATION GREETINGS from EM-ROE Sporting Goods 209 W. WASHINGTON ST.
Defender’s Annual Bud Billiken parade is the beautiful Mme. C. J. Walker College float, with its lovely models displaying their gorgeous Walker Hairstyles. This float was the one most photographed and reproduced in 1961 by daily newspapers and press services. The Chicago market is a most important one for the sale of The Mme. C. J. Walker Hair and Skin Cosmetics,
Congratulations on Your 99th Emancipation Observance The Gibson Company
433 N. CAPITOL AVE. INDIANAPOLIS, IND.
STRAUSS SAYS:
' THAIS WHAT THEY ALL SAY-" BECAUSE ITS SO "When you buy something from STRAUSS . . . It's GOOD" COMPLETE OUTFITTERS TO MEN AND YOUNG MEN L STRAUSS & CO. DOWNTOWN INDIANAPOLIS AND IN GLENDALE wVrH 2 FLOORS OF SPECIALTY SHOPS FOR WOMEN And Shops For The Younger Generation
Congratulations On our 99th Emancipation Observance — From — THE NEW STOP & SHOP Super Markets 'RE-DESIGNED with YOU in mind'
Congratulations on Your 99th Emancipation Observance Judge John F. Linder SUPERIOR COURT NO. 5
BEST WISHES To Our Friends On Your EMANCIPATION
18 E. Washington St. (Downtown) IRVINGTON PLAZA EAGLEDALE PLAZA BROAD RIPPLE VILLAGE WILGRO CENTER COLUMBUS. INDIANA
Let Us Join Together In the Observance of A GREAT DAY IN A GREAT NATION... 99th Emancipation Celebration
★
No event is more important to America than the celebration commemorating the signing of the 13th Amendment to the Constitution. This legislation mode effective February 1, 1365, by President Lincoln gave "Freedom" a new meaning and established America os o citadel of Democracy.
.k ' :
m \ Foster Hotels, Inc.
GUEST HOUSE WA. 4-1242 31 W. 22nd ST.
FOSTER HOTEL
2154 N. ILL.
WA. 6-8415
MANOR HOUSE ME. 4-1725 511 N. ILL.
MODERN o QUIET o COMFORTABLE
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