Daily Tribune, Terre Haute, Vigo County, 17 February 1918 — Page 16
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ENGINEERS NAKED TO DEFINE LIBERTY MOTOR
•Cadillac and Simplex Experts Watcli Tests and Make Suggestions.
The six-cvlinder power plant On nvhich the Crane-Simplex company nt\s
established its reputation for mechanical excellence, is the result of H. M. ... 4 'rane's engineering gentus. Before going to Simplex his ability was widely recognized. construction of Liberty engines is .,ijiow going forward in the Cadillac shops In Detroit along with the building of passenger cars. .Seven-passen-ger Cadillac cars. painted olive drab ip nd intended for use overseas, are con .fctantly leaving the Cadillac factory.
Takes Over New Truck Agency
Mayes Bros., 1301 North Seventh pftreet, have taken on the sale of the "•dearborn truck unit. This unit converts a Ford or any other car into a %rte or two-ton truck and is manufactured by the Dearborn Truck company of Chicago.
W. Kenrick, president of the Dearborn company, was one of the first men **tn the country to engage in the manufracture of truck units, and much of tne
Credit for the remarkable success of v %his new type Is due to his efforts. Mr. JMayes of Mayes Bros, said: "I believe that in the Dearborn we have the best truck unit on the marfc«t today. Before taking on this truck very thorough investigation of the
HAtld was made, and our choice waa the ^Dearborn. »i "The Dearborn units sell from $350 ...to ff0Q and are well within the reach of the small merchant who heretofore has had to get along without a truck
-because his business would not permit %n investment of $1,200 to 12,500 or jmore, which the average standard truck would cost him. "Although we have only had Our demonstrator a short while, we have «nade a number of sales and in every »:ase the purchaser has complimented 1us on the service he is getting. We are jjgoing after the light truck business in «a big way and it is our conviction that there Is a splendid market for the
Dearborn truck unit in this locality."
Sergeant Mounts Rifle on Saxon Now in France
When Sergeant James Gandy of the United States marines "goes over the top" he probably will ride to the German front line trench in a Saxon "six"' •for the sergeant has a specially .equipped Saxon which, while not bul-'Ict-proof. is protected to withstand the ravages of hard service, and is arranged with special equipment to facilitate firing an army rifle while the car is traveling at a high speed. The car also has a searchlight and other military equipment. It is now somewhere in France.
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Bigger Profits For You
Federal Traffic Engineers will help You
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AH Capacities
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With th* object of making th* t.lb•rty airplane engine meet the highest possible standards, the aircraft board has appointed a su.piervisory committee Of expert engineers to watch the tests and suggest refinements and Improvements.
The two members of the committee whose names have been made known *re 1). McCall White, vice president of the Cadillac Motor Car company, and' lienry M. Crane, vice president of the C'-ane-Slmplex company, both designing engineers of international reputation. A/ third member of the commitlee will be named by these two.
J). McCall White, of the Cadillac ^./company, is probably the foremost authority in this country on the V-type I principle of design, embodied In the jLjbertv engine. Ho came to this country from Kngiand to design the eightylinder V-type Cadillac engine, the "Sensational announcement of which «as made in 1914. Before coming to 1 lie 1'nited States. Mr. White was chief engineer of both the Iaimler and the 'Napier. The Napier cars which he designed held several world's s.peed rect»rds and were conceded to be the finest automobiles built.
Machine Gun Equipment On Dodge Brothers Cars
.State of Illinois Snppllea Automobile* to Company of 'New National Guard,
Machine Gun Company No. 1. Eleventh Illinois Infantry, has been provided by the state with two Dodge Brothers' motor cars, with cormpdete machine gun equipment.
When the National Guard ofl Illinois became federalized, immediate steps were taken to organize three regiments of militia, which would be available in case of riots or other extraordinary acts arising within the state.
Two regiments, designated as the Ninth and Tenth, were raised In the central and southern part of the state, while the Eleventh regiment was recruitod wholly from Chicago and vicinity.
General James A. Stuart was selected by the governor to lead the Chicago contingent, with the rank of colonel. Nelson Morris, chairman of the board of directors of Morris & company, was made captain of the machine gun company, with a strength of nearly one hundred men.
The state issued full equipment, Including Springfield rifles, to the regiment and to tthe machine gun company, grins of the latest pattern and Dodge Brothers motor cars. The machine guns shoot 80 calibre builets at the rate of 420 per minute and are mounted on a awivel sitting on a specially constructed frame over the hood. Each gun is controlled by the gunner at the side of the driver and can be pointed in any direction and to an
Reason Economy
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Rear Axle—Timken. Radiator—tedders honeycomb Bearings—Timken throughout Motor—Continental Front Axle—Timken Transmission—Timken Universal Joint—Spicer Carburetor—Stromberg
Haulage economy spells bigger profits.
Operating under the right capacity for did
your business almost under any condition of road and load, FEDERALS invariably show reduced haulage costs in comparison with former delivery equipment.
FEDERAL traffic engineers will supply you with an analysis of the costreducing possibilities in YOUR business. Merely give us data on present equipment, miles averaged per day, and type of goods handled.
Us Help You Work Out The Answer
CARTINHOUR-BOWMAN CO.
117 S. Sixth Street. ALLEN M. DRAKE, Mgr. New Phone 4900. Old Phone 4300
FEDERAL MOTOR TRUCK COMPANY, DETROIT
Starting from the Radiator and working back to the Rear Axle, we know of no better material than is contained in the various parts of this
THE SAXOIS, "FOUR" the little Roadster completely equipped, 30 miles to a gallon of gasoline, giving more miles of satisfactory service for less money than any automobile made. Complete, no extras to buy $44500.
J. E. SAYRE & CO.
FOURTH AND OHIO STS.
elevation or deflection of about 4B degrees. The automobiles are flexible tind capable of high speed and require but little room for maneuvering. Two automobiles constitute a platoon, which unit has been found to offer the greatest mobility.
Cleveland Standard Tires In Terre Haute
Mr. E. C. Meissner, president of the Duplex Tread Tire company, of 312 Ohio street, is more than pleased at securing the distributing ageney of Cleveland standard tires.
After making an investigating trip to the large tire manufacturing centers and thoroughly investigating various makes of high-grade tires he chose the Cleveland standard tire as embodying the best materials, skilfully built and rigidly inspected tire investigated.
These tires are formed around a polished steel core, so that when completed they may be vulcanized under heat and extreme pressure Into one uniform resilient and flexible casing, exactly balanced and true in every detail.
They are hand made and famous for mileage. Every Cleveland standard tire has the guarantee on the side wall. Ford size tires are guaranteed for 7.500 miles and larger sizes are guaranteed for 5,000 miles. The exclusive use of Sea island fabric and most dependable gums grown built into the tire, by hand, permits the manufacturers to brand unmistakably on each tlra the mileage guarantee.
There is no room for doubt on this point. It is moulded with the manufacturer's name on the tire Itself
WHEN IN DOUBT. Try The Tribune.
1 to5 Tons
1 to 5 Tons
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TERRE HAUTE TRIBUNE.
5995.00
F. 0. B. DETROIT
Ignition—Remy Starting and Lightingner two-unit. Steering Gear—Warner, positive control. Spring—Cantilever, front and rear. Battery—Exide
Tim«- HHeuse .Hen to Government.
It does not require more than a casual observation to discern that the automobile is beginning to step into the breach In a. decisive way to till the gaps made in business ranks by ttu* loss by conscription of trained salesmen and skilled mechanics. Its adaptability for conserving time and speeding up man power has ulreadv been utilized to great advantage in lines of business that require city solicitors of service men. "I know of three flrm» who employ iron) ten to twenty salesmen covering Detroit and suburban territory," saUl a Dodge Brothers official. "Most of these salesmen are within the draft age. These firms have already discounted a loss of at least a third of their force and the possibility of having to take on untrained men by fur--nishing their older salesmen with passenger cars. These men have already demonstrated their ability to make six times as many calls and have practically tripled their orders at a much decreased cost by the use of passenger cars. "I can cite another interesting- instance where service men are utilized in the dual capacity of salesmen. A big phonograph hou-ie has the custom of sending a mechanic at certain intervals to adjust instruments and forestall any possible service complaints. I,ater this firm developed the Idea of having the mechanic suggest a list of trial orders on the new popular records. This plan worked out so successfully that it not only cut out the service expense, but actually brought in a profit. "In this case, the war brought Kbout a decrease In the force which again was met by the use of automobiles. The manager reports to me that although he has had to dispense with half of his men, the automobile has already duplicated the firm's former profit on the Investment. "There are so many hundreds of lines of business to which the automobile process oan be applied as a time-saver and labor-saver that its utility is going to be more pronounced than ever in bolstering up the scarcity of trained men."
Automobile Greatest Means of Transportation
Business was appalled by the brief suspension of railroad activities during the winter blizzards, yet the total carrying capacity of the railroads Is only one-sixth that of the automobiles In use in this country. One authority goes so far as to declare that the carrying capacity of the automobile is greater than that of the railroad and street car systems combined. "Deprived of the more than 4,000,000 automobiles in this country, the passenger and freight congestion would be far greater than that occasioned by a complete tie-up of railroad traffic," says A. G. Seiberling, general manager of the Haynes Automobile company, Kokomo, Ind. "Not only does the passenger and freight mileage of the automobile exceed that of the railroad, but the railroad depends almost exclusively upon the automobile for the primary movement of freight from farms and factories and the final distribution. In many cases long hauls by motors even take care of shipments usually sent by raii. The government has demonstrated conclusively the practicability of such a move. "Use of the automobile has become so general that even the passenger miles traversed exceed those of either steam railroads or electric lines. And every mile traversed by an automobile in carrying freight or passengers where this service would naturally fall to the electric or steam lines means a great saving of coal. Gasoline is relatively plentiful and the price has advanced less than that of other fuels. "The automobile is the nation's great means of transportation. Its cost of operation is relatively low and it is readily accessible for use. Jt is the chief safeguard against possible failures of other means of transportation, in addition to being regularly supplementary to them."
Uses Maxwell Iruck
Ijord Rhondda. food dictator of England, is head of tthe Peace River Development Co. in Canada which has a Kaxwell one-ton truck working in the far north country. The company of which 1-iord Khoridda is the chief experts to install a big fleet of motor trucks to carry supplies to the men at the base of operaions. says Earl Ja'iues, distributor of the Maxwell trucks.
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Big Concerns Find One Man Can Do Work of Several
Motor Oar Kqnfpment Enable* Sales Manngfru (o Cover Territories Thoroughly and At SnmC
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PROTECT IGO'SSOLDIERS I
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C. EARL JAQUES
Maxwell and Chalmers Dealer
New, 4-36 208 NORTH SEVENTH Main 4702
Are You Registered
Come in and register today.
When you have your battery registered at a Willard Service Station, and receive one of our service cards, you have virtually taken out a battery life insurance policy.
But it's better than ordinary insurance in two respects. 1. You don't have to pay premiums—instead, you save what you might otherwise pay out in repairs.' 2. Your battery doesn't have to die to get the benefit. It is assured of longer life, better health, and greater efficiency.
Terre Haute Automobile Co.
Both Phones 894 Authorized 121 Sooth Sofenth Si
SUNDAY, FEBRUARY 17, 191$. 'l
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The Truck for Efficiency
The Maxwell Worm Drive Truck lias ten feet length of loading space has the axle and bearings of a two-ton truck and specifications exceding 1U» ton strength, wheel base 124 inches. "Wholly a truck design in
the famous Maxwell engine, the most efficient in the world. The best of the trucks is the Maxwell. All body styles.
Price of Chassis F. 0. B. Detroit
No other truck can do more than the Maxwell or at so low a cost with such unfailing readiness and dependability with so little need of care and repairs and so little gasoline.
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1G0"S SOLDIERS
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